Brian Croot joins HE Simm from the recruitment sector – he was M&E director of the Shore Group – and takes charge of business development, sales and marketing strategies.

Chief executive Gareth Simm said: “Brian has a vast amount of knowledge in relation to our industry as well as strong leadership skills, and we are excited for him to bring his expertise to the business. Part of Brian’s role will see him further enhance our brand in the marketplace, as we make the most of our group offering, following the merger of our Engineering division with our Integrated Services offerings.”

Brian Croot said: “HE Simm Group has built itself a very strong reputation in the industry. It is a brand that is very well known and respected. I am delighted to be joining the team and to helping shape its strategic direction and business growth for the future.”

This appointment follows the recent arrival of Marcus Wallis as managing director of HE Simm’s Engineering division in the south and Pete Lambert as its group commercial director.

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