NuGen Properties

McAlpine embraces Barbie and divides opinions

McAlpine embraces Barbie and divides opinions


Barbie on site

Most seem to love it, others think it a gimmicky waste of time and money, while a few question the nuances.

With the Barbie movie currently playing in cinemas amid much hype and hoopla, McAlpine’s marketing and communications team took their own hard-hatted Barbie dolls out on site and filmed them ‘at work’.

The subsequent short film posted on social media has been generating a lot of reaction.

Most of it is very positive, along the lines of “a stroke of genius, well done to the team who put this together”  and “brilliant guys”.

Chris Clark said: “This is the best thing I have seen on LinkedIn for a long time. DE&I barriers in construction still need to be broken down and this is a great way to express that.”

Others, however – mostly men – question the premise.

Lee Moore-Ross said: “I thought the construction industry was already for everyone. What on earth has a doll got to do with the construction industry?”

Arriving for work in appropriate style
Arriving for work in appropriate style

Dean Abdilla agreed. “We talk about breaking down stereotypes within the construction industry yet all this video is doing is strengthening the stereotypical view of women in construction as ‘Barbie’. If the billion pound movie hadn’t been released and this video was made there would be an uproar that strong independent women should be seen as ‘Barbie’ in the workplace. I think the video is very good and funny btw but it’s breaking down all the hard work which has been done to allow a realisation that men and women should be treated as equals within the industry.”

Karl Tindale said: “Why does barbie need a pink hat?”

Sir Robert McAlpine’s team have taken all comments in good grace and responded accordingly. “Who says construction can’t be fabulous and fun?,” they say.

Got a story? Email [email protected]



Source link


Customer Reviews

Nugen Properties

Customer Reviews

Dan Morten 18/01/22

Google
Easy to work with, Jordan and the team were professional and were easy to communicate with.
Would highly recommend.

Di Hayes 20/08/22

Google
NuGen Properties built an extension to the rear of my property, replacing the old conservatory. I am so pleased I chose this company. From the initial quotation, through the build and after they were professional, polite & well mannered. They kept the site tidy throughout the build and kept me informed of each stage as it happened. The work was finished to a good standard and I have had nothing but compliments on their work. I am already planning for them to come back and do some more work for me in a few months. I would 100% recommend them.

Bradley Eyles 20/06/23

Google
Nugen were fantastic throughout the works they carried out on my property, Jordan provided constant updates and ensure any questions I had were always answered. All works were completed in a timely fashion, on budget and exceptional customer service. Highly recommend!

Sonny Carter-heyward 29/02/22

Google
Brilliant service, renovated my house to make a dream a reality. Thanks guys

sitemanager 22/01/23

Google
Great firm to communicate with fast and good quality work.